People first. Always.
While the full scope of Artificial Intelligence's impact on our society is still unfolding, our position is clear: People first. Always.
Our mission is to make video easy for everyone
Our products aim to empower and amplify people’s capabilities, never to replace them. We value the unique qualities and insights only humans can bring, ensuring our technology always complements, not competes.
Ethical use of AI
Since 2017, we’ve been pioneering advancements in Generative AI. Ethics and AI safety have always been core to our mission, and to translate our commitments into action, we rely on our 3Cs framework: Consent, Control, and Collaboration. Here’s how it guides our decision-making:
Consent
We respect your right to your own image. You should decide how it's used. This means we will never create an AI avatar without your clear consent. This includes politicians or celebrities for satirical purposes. No impersonations, no gray areas.
Here’s how we ensure that:
- Real people, real consent: Our stock AI avatars are based on real human actors, with their explicit consent.
- Fair play: Actors are given clear and transparent information about how their likeness will be used, and are fairly compensated for their participation.
- Opting out: Our actors can choose to opt out. We respect that decision, ensuring a smooth transition.
- Your image, your say: Your avatar can be created only with your explicit consent, following a thorough KYC-like procedure.
- Complete control: Our platform ensures you can decide who uses your avatar, when, and how. No one can access it without your explicit consent.
- Opting out: You can request an opt-out. We guarantee your data and likeness will be entirely deleted from our databases.
Control
Our platform is more than just a tool. It's a secure environment for businesses, ensuring you and your company's data is safe and under your control.
Here's how we ensure this control:
- Content Moderation Policy: We implement rigorous content moderation at the point of creation, using advanced tech filters and human oversight to prevent inappropriate or harmful content. Read more
- Trust and Safety Team: Our dedicated T&S team works around the clock to keep our platform safe and make sure it's used responsibly.
- Tailored access: We've designed user roles for tailored access, ensuring our tool benefits for all while keeping sensitive information secure for authorized individuals.
- Your image, your say: Your avatar can be created only with your explicit consent, following a thorough KYC-like procedure.
- Complete control: Our platform ensures you can decide who uses your avatar, when, and how. No one can access it without your explicit consent.
- Opting out: You can request an opt-out. We guarantee your data and likeness will be entirely deleted from our databases.
Collaboration
Tackling AI's challenges is a team effort. We believe in joining forces with industry leaders and regulators.
Our collaborative efforts include:
- Engaging with Regulatory Bodies: We actively work with regulatory bodies and champion the formulation of robust AI policies and regulations.
- Partnership on AI (PAI): We are launch partners of the Partnership on AI on Responsible Practices for Synthetic Media. This is the first industry-wide framework for the ethical and responsible development, creation, and sharing of synthetic media. Read more
- Content Authenticity Initiative: Along with industry-leading companies such as Adobe, Nvidia, and Microsoft, we are active members of the Content Authenticity Initiative. Read more
- Your image, your say: Your avatar can be created only with your explicit consent, following a thorough KYC-like procedure.
- Complete control: Our platform ensures you can decide who uses your avatar, when, and how. No one can access it without your explicit consent.
- Opting out: You can request an opt-out. We guarantee your data and likeness will be entirely deleted from our databases.
AI Futures Council
The AI Futures Council is a group of hand-picked experts in policy, media, product development or business strategy who are directly shaping the future of generative AI. The council provides a space for collaboration and conversation on some of the most complex and important issues relating to this transformative technology, including areas specific to Synthesia and society more broadly.
Sophia Smith Galer
Sophia Smith Galer is a journalist, creator and author who helped pioneer TikTok journalism in the United Kingdom. She has worked across counter-misinformation, investigations and AI innovation to help journalists amplify their work online.
Henry Ajder
Henry Ajder is a world leading expert on deepfakes, generative AI and synthetic media. Recognised as the first “deepfake cartographer.” Henry’s research and broadcasting have transformed global understanding of how the synthetic revolution is impacting businesses and society.
Dani Dhiman
Dani Dhiman is a tech policy expert at Formation Advisory, a bespoke AI consultancy founded by Verity Harding, one of TIME 100's Most Influential People in AI. Dani advises companies at the cutting-edge of AI innovation on navigating the complexities of emerging technology
Dr Phillipa Hardman
Dr Phillipa Hardmanis a specialist AI and education consultant working with world-leading companies. She has researched and experimented with methods to help connect what we know about how humans learn
Ruben Hassid
Ruben Hassid is an expert on AI and content creation, helping millions of people use AI tools more effectively
Cara Hunter
Cara Hunter is an Irish Social Democratic and Labour Party politician, currently serving as a Member of the Northern Ireland Assembly for East Londonderry. She has campaigned against non-consensual deepfakes and other misuses of AI.
Nina Schick
Nina Schick is a globally recognized expert on AI and geopolitics who has been at the forefront of how AI is reshaping global dominance—not just in business, but in military strategy, economic infrastructure, and state power
The Talent Experience Program
The Talent Experience Program is a community formed of the exceptional actors behind our most popular stock avatars. They provide feedback about our platform, share insights from their industry, and collaborate with Synthesia on initiatives to create fair, transparent, and sustainable practices in our business. By involving these actors in decision-making processes, we aim to build a culture of mutual respect and continuous improvement. Learn more about the program here.
Georgina
“It’s rewarding to know my input can influence the responsible development of AI technology and, through this program, shape Synthesia’s future products and avatar technology.”
Ava
“I’m so thrilled to be part of Synthesia’s program. It’s incredibly meaningful to have a voice in shaping how AI evolves, ensuring the technology continues to respect and reflect the contributions of performers like me.”
Dan
“I’m joining the talent experience program from Synthesia because I want to make sure AI is developed by ethical companies who want to use it for good.I also this this technology has a lot of potential in our industry.“
Interviews on AI Ethics with our CEO
All your questions about ethics answered
Where can I find detailed information about Synthesia's security measures?
For an in-depth look at how we manage and protect your data, please visit our security portal.
Is Synthesia compliant with industry standards for data protection?
Absolutely! Our data handling processes are both SOC 2 and GDPR compliant, ensuring the highest levels of security and privacy. Please visit our security portal for more details.
What happens to the rights and access to the content I create using Synthesia, both during and after using the service?
You retain the rights to the content you create with Synthesia and can download it. If you integrate Synthesia's content into your videos, we grant you a perpetual license. When you stop using our services, your content will be deleted from our databases.
