How To Make a Good Video Using the FOCA Framework
You need an action plan for making great videos consistently and quickly. Here's how to use the FOCA framework to make good videos.
If you're considering creating video training for your next employee upskilling or onboarding cohort, you're in good company.
74% of companies incorporate video learning in their training routines. And for good reason. Because without video, it's estimated that "almost 90% of employees will forget what they learn in training if some type of visual aid isn’t provided." 😶
That's a scary figure when you think about the budget required for some training initiatives!
Along with improving retention, there's a bucket load of benefits to creating a training video:
✅ Employees can watch videos anytime, increasing employee engagement.
✅ Drastically reduces overall training costs.
✅ The training program can happen at the employee's leisure, improving productivity.
✅ Management can focus on non-repetitive tasks rather than teaching the same concept multiple times.
In this guide, we have compiled a list of the best training video examples and why they work, so you can draw inspiration for your next training video!
Example #1: Diversity, Equality, and Inclusion training video course
This training course comprises five videos that equip learners with the core knowledge of diversity, equity, and inclusivity. Using scenarios and a range of instructors, it explains concepts like how biases can lead to workplace bullying.
Good training videos include concrete examples to explain abstract concepts, and this course does just that. When tackling difficult subjects like DEI, it's best to break up content into short videos to help learners develop a more rich understanding of sub-topics.
4 reasons why it works:
- Each lesson has a different instructor to prevent it from becoming dull and boring.
- Minimalistic templates and color choices to enhance learners’ attention and engagement.
- Clear dialogues, along with concise subscripts, promote better understanding among employees.
- Attractive yet basic visuals support the comprehension of core concepts.
👉 Use these training video examples as a template
Example #2: Time management training video course
Time management is a difficult soft skill to teach over a computer screen, but this mini-course handles it perfectly from lesson one. With friendly but concise lessons, it's easy for employees to learn time management and related real-life skills.
What makes this a great example to draw inspiration from is the great structure; from how the video starts all through to how it holds viewers attention using simple but powerful visual aids. While it's not quite an animated video, text animations help drive home the impact of key takeaways.
4 reasons why it works:
- Strong video script that covers all aspects of the topic.
- Highlights important points that learners must remember.
- Subtle transitions for moving between ideas.
- Easy to include a screencast video to make understanding even easier.
👉 Use these training video examples as a template
Example #3: Barist Express's micro-foam training tutorial for consumers
This tutorial-style video shows consumers and baristas how to master two latte arts. An impressive feat when you consider the video is a mere one and a half minutes!
Barist Express provides one of the best examples of effective training through live-action footage. This short video is a masterclass on how to minimize wasted time entirely and get down to the specifics of the task learners must replicate.
4 reasons why it works:
- Live-action footage improves retention by associating images with the concepts.
- Concise from start to finish.
- Targeted towards beginners specifically.
- Subtly engaging music in the background.
Example #4: How to toss a pizza like a pro
When Pagliacci Pizza needed to standardize employee training for hundreds of franchises, a video tutorial was the logical solution. This video example details how to toss pizza dough like a pro.
This is a perfect example to draw inspiration from if you need to convey one expert's skill to hundreds or thousands of employees. To recreate it, break down your task into clear steps that learners can master separately.
5 reasons why it works:
- Explains every step in detail without beating around the bush.
- Key takeaways at the end of the video to improve learner comprehension.
- Clear demonstration of each step.
- Can be paused so the learner can follow at their own pace.
- High-quality video resolution makes it easier to learn through observing.
Example #5: How to perform CPR
The interactive video trains learners how to react quickly to someone in cardiac arrest. Using a simulated event, the video teaches the learner CPR using timed responses, real-time feedback on right or wrong answers, and clickable hotspots.
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Anyone who takes this course will immediately note that interactive videos are excellent at helping the human brain retain knowledge. However, they also require the most budget and expertise to create. Long story short, only use interactive video if you need your employee training requires unusually high retention rates or fast knowledge recall.
4 reasons why it works:
- Interactive questions to ensure that the viewer absorbs the message before proceeding to the next scene.
- Real-life simulation for enhanced learning and retention.
- Uses multiple simulations to explain different situations.
- Allows trainees to practice along with the video.
Example #6: Webflow 101 crash course
The Webflow 101 crash course by Webflow university comprises 41 video lessons and addresses every study area necessary for mastering web designing.
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Webflow's training is so effective because of its inclusion of screencasts, humor, and varied video format. It effortlessly captures the viewer's attention and has all the hallmarks of a great employee training video.
Note: Similar to example #5, Webflow's style of video requires a high production value and will require an expert production team to produce.
4 Reasons why it works:
- Breaks down technically complicated concepts.
- Each video lesson is concise and relevant to the main topic.
- Attractive visuals with relevant screenshots and screen recordings.
- Practical examples along with clear and easy-to-follow instructions.
- Humorous delivery of knowledge.
Example #7: Cybersecurity training video
Cybersecurity is a vital topic nowadays and a difficult one to understand. The training course covers various safety rules, and each video addresses its own technical concept to make it easier to retain information.
After watching the short introduction, you'll immediately see how this video training (generated using AI technology) is great at explaining the digital world of security to learners. By breaking complex subjects into micro-lessons, it's simple for the watcher to take notes and focus on the topic at hand.
4 Reasons why it works:
- Attractive slides with easy-to-read content.
- Whiteboard animation visuals in the background limit distracting elements.
- Shorter lesson videos with factual content to aid understanding.
- Each lesson has a clear CTA to proceed to the new lesson to keep employees focused on the course and prevent distraction.
👉 Use these training video examples as a template
The FOCA framework: A cheatsheet to compelling training videos
To replicate the examples of effective training in this post, consider using a powerful learning framework called “FOCA”. This framework helps you reliably create a good training video for your target audience.
Here is a simple explanation of what FOCA means and how to use it to create training videos:
- Plan the “Foundation” of the video: First, understand who your audience is and what outcome you want them to achieve.
- Take time to “Organize” your eLearning course: Organize your video lesson by breaking big topics into smaller chunks. Next, hook the learner's attention with supporting evidence such as facts, real-life examples, or data.
- Master the “Creation” of your video content: It’s time to write your script and create your video! Pay attention to how visual elements and pacing make your topic easier to understand.
- Explain the “Action” that you want people to take after: Finish off your video with a recap of the lesson and include a CTA with the next steps.
Looking for more corporate training video examples?
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With text-to-video capabilities, Synthesia is a game-changer for companies who need to create effective training videos at scale.
Check out this free AI video maker by Synthesia or head over to our library of training video templates to get started today.