How to Create an Explainer Video Script in 7 Easy Steps
Learn the easiest way to write en explainer video script using the STORY framework. Examples, tips and a free template included.
No marketing strategy is complete without video. 📹
After all, when done correctly, video marketing can help you demonstrate an idea in creative ways and reach new audiences with your message.
We've unpacked eight fantastic examples of smart businesses taking their marketing videos. To make it easier to compare and understand each of the video marketing examples, they’re broken up into five different categories for your video marketing efforts.
Let’s get started with the most popular video category, explainer videos.
Three explainer video examples from competing brands
Ever heard of a “digital whiteboard”?
It’s a huge industry that’s drawing in millions of dollars every year in software subscription fees. There are thousands of companies that offer these services. We’re going to look at three video marketing examples from competing whiteboard brands: Miro, Whimsical, and FigJam.
1️⃣ Miro is the B2B solution. It’s popular with large enterprises and SMBs in the marketing space. In the video, you’ll see a huge emphasis on working with big teams on live video calls:
2️⃣ Next in our list of successful video marketing examples is FigJam by Figma. They’re also a pretty big company, but the target audience is less corporate and more spunky designer - a theme that comes through in their bright visuals:
3️⃣ Lastly, Whimsical is a small startup that’s been on an upward growth trajectory. Its loyal fanbase is usually there to get their work done, fast. And that’s exactly what this explainer video highlights:
📈 As you can see, explainer video marketing helps you…
- Improve visitor-to-lead conversion rates
- Increase free and trial signups
- Improve time on site metrics
Example of an effective onboarding video
Onboarding videos walk new users through your software or services. They can introduce a new idea, or actually walk users through how to complete various tasks.
Onboarding videos tend to be short, to the point, and informative rather than entertaining. In the case of complicated software or systems, it’s best practice to create lots of small onboarding videos that each focus on a specific task.
In this video, we’re taught how to use Dixa’s agent dashboard. Onboarding videos like this help brand new users navigate your software without getting confused or overwhelmed.
📈Onboarding video marketing helps you…
- Help non-paying customers find value faster
- Encourage customers to upgrade to pro features
- Improve customer retention
- Reduce product-related support requests
Hubspot’s social media videos on Twitter
Unless you rescue marooned sailors on desert islands (in which case, please stop reading this and go searching for those sailors!), chances are your consumer base spends a significant time scrolling social media.
So should you.
Spend time scrolling to find out what content your target audience watches and which viral video trends could apply to your brand. And then go create similar content that can grab attention.
Videos for social media can take on different forms for different platforms. Your YouTube channel, Twitter, and even TikTok profile will all have different follower bases, and different influencers and cater to different styles of videos, from reviews, walk-throughs, or a quick behind-the-scenes video.
In the following social media video examples, Hubspot’s created a video for their Twitter account to better grab the attention of scrolling marketers:
It's important to note that while these are essentially video ads, they’re targeted towards Hubspot’s existing audience (not a new segment). Here’s another example of how Hubspot took a case study and turned it into a super simple but visually stunning social video:
📈 Social media video marketing helps you…
- Increased reach
- Increase target audience engagement
- More chances to rank with SEO
Two types of how-to video marketing strategies
Whether you’ve got a flat tire or your boss just mentioned another marketing strategy you haven’t heard of… YouTube is your best friend.
If you want to reach people with a particular problem or pain point, invest in a how-to video.
The video below is a how-to that details how a product works. It’s targeted to a customer that’s already using IG’s product and has likely done a Google search to find an answer to their issue.
On the other hand, Dollar Shave Club’s how-to video could be used both for current customers AND their general target audience. It has the potential to deliver a greater organic reach if acquisition is your end-goal.
📈How-to video marketing helps you…
- Acquisition of new leads
- Education of new customers
- Reducing support questions
How to use customer testimonials in video marketing
Testimonial videos are a powerful tool you can leverage to win the trust of customers who are sitting on the fence. You can make them even more effective by turning a testimonial into a full-blown video case study. Check this example from Cyber Inc.
📈 Testimonial video marketing helps you…
- Improve credibility and trustworthiness
- Advertise results you’ve achieved for other customers
Inspired by all these stellar video marketing examples?
How about hopping on the train and creating your own video marketing campaign? Try out Synthesia for yourself with this free AI video generator and create anything from onboarding videos to how-to content for your target audience.
