How to drive innovation in large organisations

A Director at an international financial institution's innovation center told us how his team evaluated, tested, and scaled Synthesia within the organisation to drive market leadership and improve employee and customer experiences.

The Challenge

The director of the innovation center didn't need to be convinced of the paradigm shift in video production powered by Artificial Intelligence. He'd been actively researching and developing new concepts on the subject and was well aware of the opportunities and business benefits it would bring.

The challenge was (as with any new technology) — the implementation at scale.

The innovation team was looking for a solution that would enable high-quality video production with artificial intelligence in a simple and intuitive way. In other words, they were on the look out for an out-of-the-box platform for AI video creation.

The Solution

When the team came across Synthesia’s AI video creation platform, they immediately recognised the immense potential for the organisation’s business units and created several proofs of concept.

Here are some business opportunities that the innovation team thought of immediately after testing the product:

• Creating training videos for customer-facing roles
• Using AI avatars to communicate retirement plans
• Creating video slides on financial well-being in multiple languages
• Using AI avatars to explain complex charts on websites
• Creating quarterly business reports using AI avatars instead of real humans

Here are some of the key benefits of Synthesia advocated by the team:

• Creating and updating videos in Synthesia is simple: Making videos in Synthesia is super easy and intuitive. One can change words, phrases, or visuals anytime and with just a few clicks.
• Narration can be done in a matter of minutes: AI avatars speak more than 65+ languages, and there’s no need to work with voice actors.
• AI avatars create a human connection: Synthesia’s AI avatars are realistic and add a social component to videos, making them even more dynamic.
• Synthesia makes video production scalable: Creating videos in Synthesia saves time and money, as videos can be created quickly and easily with a computer and an internet connection.

Last but not least, the team was impressed with how easy it was to work with the Synthesia team during the sales and implementation process.

This is the easiest vendor to onboard that I’ve ever experienced, and I’ve been here for more than 25 years. The product was super easy to use, and there was no need for extensive training as there is tons of material available on demand. As smooth as it gets.- Director at Innovation Center

The results

The team presented the proof-of-concept to various business units and all were excited about the potential of Synthesia:

• Major interest: Over 10 business units showed interest in using Synthesia.
• Quick adoption: More than 4 business units have already integrated AI video into their workflows.

Synthesia is a problem-solving machine! It saves us time and money - it’s a no-brainer for me. I don’t ever want to go back to what we were doing before - Director at Innovation Center