How IP booked 35% more meetings at a trade show

We spoke with Tolgar Alpagut, VP of Marketing at Infinite Peripherals. He told us, how he turned a trade show booth into an interactive experience with Synthesia.

The challenge

Tolgar had a clear goal when he signed up for the Modex trade show - to book more meetings with potential customers.

To achieve this, he decided to set up 4 large screens and play 4 role specific explainer videos for different customer segments. This would make the whole experience even more personal.

So far, so good. But as time was pressing, it was impossible to produce conventional videos:

• Lengthy production: Creating a video in-house would take too long, the team wouldn't be able to deliver the content on time.
• Cost: Outsourcing to a third-party vendor was too costly, with an average price of $3,000 per finished minute.

Tolgar was looking for a solution to quickly create professional-looking explainer videos without breaking the bank.

The solution

With Synthesia, the team created 4 explainer videos with 4 different AI avatars to target different customer segments.

This is how the team did it:

1. They created short scripts for each explainer video
2. They dropped it into Synthesia's script box
3. They picked one of 140+ Avatars
4. Added a bit of text to on each slide (like a PowerPoint)

And done, the video was ready to use.

Here’s how it turned out:‍

The results

With the 4 explainer videos, the sales team could choose which video to play when visitors came to their booth based on customer type and role.

And the trade show was a full success:

• Meetings booked: The sales team booked 35% more meetings compared to previous events.
• Better engagement: The new videos resulted in 40% more views compared to old explainer videos and created a buzz around their booth.
• Video creation: The team was able to turn around the 4 videos in only 48 hours, compared to 30 days it would have taken them producing video the traditional way.

Thanks to the role-specific explainer videos made with Synthesia we booked 35% more meetings compared to previous events. - Tolgar Alpagut, VP of Marketing at Infinite Peripherals

Tolgar and the team at Infinite Peripherals have proven that with Synthesia, anyone can create personalised video content to target specific audiences - at the right time and place, even at trade shows.

When you're planning your next trade show, we're here for you.