How MEDiSTRAVA uses AI Videos in 50+ languages for medical communication

We interviewed David Woods, VP of Medical Analytics and Innovation, and Kash James, Account Director at MEDiSTRAVA, part of Inizio Medical. They explained how they use AI videos to engage medical professionals — a field that requires effective presentation of complex medical education content within a highly regulated environment. `

The Challenge

MEDiSTRAVA advises global pharma and biotech companies, developing and executing highly specialized medical communication plans that support a wide range of objectives, from better patient engagement, to field medical excellence, real world evidence generation, and more. These plans are designed to more effectively support healthcare professionals – a key stakeholder for life sciences organizations.

Medical communications demand smarter approaches to content delivery in the face of stringent regulations and time constraints. Clients often rely on text-based or traditional video content, which presents challenges in this environment:

Text lacks engagement: Lengthy slide decks fail to engage in an industry where attention is crucial for impactful educational efforts.

Costly video production: Recording experts would require flying them in and filming them. Additionally, updating such videos quickly when needed is challenging.

Time-consuming localization: Adapting content for regional audiences requires translating into multiple languages and recording numerous voice-overs, which is a lengthy process.

The pharmaceutical industry is a complex environment in which to produce content. Producing video content at scale is rarely considered due to difficulties making necessary adjustments and ensuring regulatory compliance. - Kash James, Account Director

The Solution

Using Synthesia, the team can now quickly create engaging videos and use them for multiple use cases:

1. Training videos: Educational videos for healthcare professionals, available in multiple languages.
2. Conference booth videos: Leveraging Avatar-led video in their customers' medical booths for interactive iPad experiences and more.
3. Talking posters and manuscripts: Deploying avatars that deliver poster and other scientific content, helping healthcare professionals, caregivers, and patients experience complex scientific information in an entirely new way.
4. Internal update videos: Clients can now create departmental update videos without the need for self-recording, streamlining internal communication processes.

"This innovative use of avatars transformed our patient case studies into powerful, engaging experiences. The seamless integration of patient perspectives with expert insights captivated our audience and exceeded our expectations, driving unprecedented engagement at the event." - MEDiSTRAVA Client, Global Medical Director, Neuroscience

This is what the team appreciates most about Synthesia:

Easy updating: Video versioning allows quick adjustments to content, tracks changes over time, and maintains regulatory compliance without reshoots.

Video localisation: Synthesia enables video translation into multiple languages, ensuring content is tailored for local and regional audiences.

AI assisted video creation: Synthesia’s AI video assistant removes much of the friction from the video creation process. Uploading pre-existing material turns into a video draft in just minutes.

The Results

Since using Synthesia for communications, the team has seen impressive results:

Increased productivity: By incorporating AI video into their services, the team achieved an 80% faster workflow, significantly reducing time spent on traditional processes like filming on-location.

Higher congress attendance: Transforming congress symposia into more engaging experiences with AI video has resulted in packed presentation rooms.

Localised training at scale: With Synthesia, content can now be translated into over 50 languages with just one click, speeding the time to content launch.

"Synthesia is like a time machine. From a project perspective, we've cut our timelines in half. This allows us to both unlock content and deliver it to the world much faster, which is something our clients deeply appreciate." - David Woods, VP of Medical Analytics and Innovation

If you're seeking top-tier consultancy in medical strategy, evidence generation, patient engagement, and more, contact MEDiSTRAVA here.