How a LinkedIn creator used a personal avatar to hit 60M+ video views faster

We interviewed Ruben Hassid, an AI content creator with over 500K LinkedIn followers and the founder of EasyGen, a business content platform, to learn how Synthesia transformed his video production workflow. By leveraging his digital twin with voice cloning, Ruben scaled his social media content to unprecedented engagement levels, reaching over 60 million views in just a few months.

The Challenge

Ruben and his team faced significant hurdles in scaling his content: managing a growing audience while ensuring a steady stream of high-quality videos became increasingly difficult due to several reasons:

• Time Constraints: Creating high-quality videos manually was too time-consuming.
• Production Bottlenecks: Scripting, recording, and editing each video required extensive effort.
• Inconsistent Content Production Due to Travel: Frequent travel made it difficult to maintain a steady video production schedule.

“I couldn't possibly record and edit daily videos while traveling between the U.S., Europe, and Israel.” — Ruben Hassid, Content Creator and Founder at EasyGen

The Solution

By adopting Synthesia’s Personal Avatar and Voice Cloning tech, Ruben created a digital twin of himself, enabling him to scale his content production effortlessly:

Here's what Ruben and his team value most:

• Automated Video Creation: His team generated videos using his AI avatar and voice, eliminating the need for manual recording.
• Effortless Editing: Instead of iterating on raw scripts and footage, Ruben now reviews and tweaks finalized AI-generated videos.
• Seamless Content Scaling: Synthesia allowed him to maintain daily content output across TikTok, YouTube Shorts, Instagram Reels, and LinkedIn, even while traveling.

“Now, I just review the final product and make quick edits. It’s insane how efficient this has become.” — Ruben Hassid, Content Creator and Founder at EasyGen

Check out how Ruben's impressions skyrocketed! 👇

The Results

Ruben’s use of Synthesia led to remarkable improvements in efficiency and reach:

Optimized Workflow: Editing time dropped from several hours to minutes per video.

Audience Growth: Scaling his content with a Synthesia avatar helped his videos reach over 60 million views.

Higher Engagement: Doubling the posting frequency to two videos per day immediately boosted impressions and audience engagement.

“People still don’t realize it’s not actually me in these videos. Some of my closest colleagues were shocked when they found out.” — Ruben Hassid, Content Creator and Founder at EasyGen

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