alternatives

Pictory vs Synthesia

Synthesia is your Pictory alternative if you’re looking for a robust AI video platform for business.

Why choose Synthesia:

  • The world's first expressive AI Avatars that adapt their performance based on your script.
  • The most secure AI Video platform for business, trusted by over 60% of Fortune 100.
  • Diverse AI avatars and digital twins to personalize and enhance your video content.

Synthesia is trusted by over 50,000 companies

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what's unique about synthesia?

See 3 reasons why 1M+ people choose Synthesia

Access a wide variety of AI avatars or create your personal digital twin

Access a wide library of stock avatars or create a digital twin that looks, sounds, and speaks like you—across 29 languages. Set against realistic backgrounds, Synthesia avatars make your videos more engaging and relatable.

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The most secure AI video platform for business, trusted by over 60% of Fortune 100

Our AI avatars can only be created with explicit human consent, and we enforce strict content moderation to prevent the creation of harmful content. We meet the world’s highest standards and are fully SOC 2 Type II, GDPR, and ISO 42001 compliant.

ISO 42001 compliant AI video company

Expressive AI Avatars and voices created by world-class research engineers and academics

Our 200+ diverse AI avatars adapt their tone of voice, body movement and expressions to match your script's context—for example, expressing sadness in unhappy scripts or happiness in upbeat ones.

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Features

Compare features and capabilities of Synthesia and Pictory

Explore a detailed comparison of AI avatars, video creation features, and support and service offerings below.

Features
Synthesia Logo
Features
Expressive Avatars
Select avatars that adapt their tone of voice and body
movements based on the context of your script.
Stock Avatars
Choose from a diverse library of stock AI avatars to fit any video.

662+

Personal avatars
Create avatars that look and sound like you.
Photo Avatars
Upload photos to generate a custom avatar in no time.
‍Multiple Avatars in a scene
Add up to 20 avatars to a screen and create engaging conversations.
Avatar Builder
Customize avatar clothing with your brand colors and logo to ensure videos stay on-brand.
Multilingual Voice Cloning
Record your voice clone in your native language.
Languages
Create videos in a variety of supported languages.

141+

7

Voices
Choose from a wide range of voices for your videos.

~2,109

~110

Features
Synthesia Logo
Features
Workspaces and Organizations
Create a shared space for your team to store, track, and
collaborate on video projects.
Live Collaboration
Collaborate with your team on the same video in real time,
cutting out the typical back-and-forth.
Doc-to-Video
Upload a PPT or DOC to transform it into an editable video.
AI Screen recorder
Record your screen and transcribe your voice into an editable script automatically. AI cleans up filler words, adds natural zoom effects, and keeps recordings synced even after script updates.
Analytics
Track views, average watch time, total watch time to see what truly resonates with your audience.
Triggers
Animate video elements with easy-to-use triggers
– no advanced editing skills required.
Version Control
Your video updates are connected to the original version so you can manage versions without creating duplicates.
Commenting
Leave and receive comments directly on your videos with an inbuilt feedback system.
Chapters
Add chapters to your videos, letting viewers jump straight to the content they care about most.
Multilingual Player
Connect all translated versions of your video in one player.
SCORM Export
Export videos as SCORM packages for seamless uploading to your LMS.
Features
Synthesia Logo
Features
24/7 Support
Speak to support and get answers to your questions at any time.
Custom Templates
We build custom-branded templates tailored to your needs
– available on request.
Onboarding
Get up and running quickly with guidance from a dedicated
onboarding manager.
Strategy Advisory
Partner with specialists to develop custom technical solutions for your organisation and workflows.
Knowledge Base
Access a self-serve knowledge base to get immediate answers to common questions.
Academy
Master AI video at your own pace with on-demand learning resources.
Comparison

Synthesia vs Pictory pricing

Along with features, pricing can be a crucial factor in deciding. How does Synthesia stack up against Pictory?

Synthesia plans

Pictory plans

Starter

$

19

/

mo

200 minutes of video. Billed yearly.
Professional

$

39

/

mo

600 minutes of video/year. Billed yearly.
Team

$

99

/

mo

unlimited minutes of video/year. Billed yearly.
Enterprise

Custom pricing

Leader in the AI Video Generator category

Synthesia is the leading AI Video Generator on G2, the world’s largest and most trusted software marketplace.

Best for Enterprise

Best for Mid-Market

Highest User Satisfaction

Best for Small Business

G2 Badge High Performer Enterprise United Kingdom
G2 Badge Best Relationship Mid-Market
G2 Badge Leader EMEA
G2 Badge Momentum Leader
G2 Badge Enterprise High Performer Europe
G2 Badge Leader Enterprise
G2 Badge High Performer Southeast Asia
G2 Badge Leader Small Business
G2 Badge Small Business Leader Asia Pacific
G2 Badge High Performer Enterprise United Kingdom
G2 Badge Best Relationship Mid-Market
G2 Badge Leader EMEA
G2 Badge Momentum Leader
G2 Badge Enterprise High Performer Europe
G2 Badge Leader Enterprise
G2 Badge High Performer Southeast Asia
G2 Badge Leader Small Business
G2 Badge Small Business Leader Asia Pacific
Coming soon

What’s next for Synthesia

Interactivity
COMING SOON

Turn content into clickable stories

Create interactive videos with multiple scenarios to boost learning and ramp up engagement.

Synthesia vs competitors

See how Synthesia compares to other AI video generators

Colossyan is an AI video generator that enables users to create videos from text.

Elai.io is an AI-powered text-to-video platform.

D-ID enables users to transform any picture or video into extraordinary experiences.

Hour One is a synthetic video creation platform powered by AI.

HeyGen is an AI video generator that turns marketing text into video.

Invideo is a video creation platform that enables users to turn their ideas into videos in real-time.

Veed is an easy-to-use online tool for video creation.

Deepbrain.ai is a video creation platform that enables users to generate videos using AI-powered digital avatars.

faqs

AI video generation FAQs

Is Synthesia a Free AI Video Generator?

We have launched a free plan that lets you create free AI videos! It includes 3 minutes of video per month, 6 stock avatars and a full range of AI voices in 140+ languages. Learn more about all available plans or generate a free AI video here.

Can you add brand identity to Synthesia videos?

Yes, you can easily create AI videos with branded backgrounds, colors and logos. Additionally, with Avatar Builder, new feature exclusive to our corporate plans, you can customise and personalize AI avatars by changing clothing, adding logo and brand colours to make your brand identity consistent and engaging in every video.

Is AI video compatible with your LMS?

Synthesia's AI video generator is designed to integrate effortlessly with your existing Learning Management System (LMS), ensuring a smooth and efficient workflow. You can create AI videos and directly embed them into your courses and training modules. This seamless integration streamlines the process of updating and distributing training materials. See the full list of integrations.

How does AI video creation improve employee productivity?

AI videos created with Synthesia allow companies to be agile and consistent in all types of internal communications and training. It is an engaging format that can be easily updated, translated and customised which all in all fosters a more informed, skilled, and motivated workforce, driving the success of the organization's learning initiatives and productivity.

Is it safe for businesses to create AI videos in Synthesia?

Synthesia provides a secure environment for businesses, ensuring your company's data is safe and under your control. Synthesia is SOC 2 Type II & GDPR compliant and has a team to keep your data safe. The integration of both human and AI moderation processes, along with proactive engagement in AI policy, ensures the ethical and responsible use of AI in video generation. Read more about our ethics policy.

What can you do with Synthesia's AI video generator?

With Synthesia's AI video generator, you can effortlessly create professional-quality videos without the challenges of filming and production. Here are a few examples of what you can do:

  • Add AI Avatars: Choose from a diverse selection of avatars to make your videos more engaging and inclusive.
  • Create Instant Voiceovers: Convert your scripts into high-quality voiceovers in hundreds of natural-sounding AI voices.
  • Edit Videos: Use pre-designed templates and AI assistance to transform documents, PDFs, website links or ideas into polished videos.
  • Team Collaboration: Work together in real-time and manage projects in shared workspaces.
  • Translate and localize in 1 click: Automatically translate videos into 140+ languages to reach your audience worldwide.

The platform is especially useful for creating training videos, marketing content, and customer service videos, helping you streamline and enhance your video production process.