Why Personalized Video Is the Next Big Thing in Sales & Marketing
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Until recently, very few companies have tapped into video personalization—and for good reason. Historically, creating tailored video content was so labor-intensive that it was hard (if not impossible) to see any kind of ROI.
Now, in 2025, the game has changed. AI video tools, personal avatars, and advanced text-to-speech technology are making personalized video a viable and powerful option for any marketer.
If video is a key part of your strategy, mastering personalized experiences should be at the top of your list. It's time to cut through the noise, make authentic connections, and leave a lasting impact on your audience.
In this post, we’ll show you how to leverage AI to speed up video creation and start making personalized content at scale.
What is personalized video?
A personalized video is a customized video experience tailored specifically to an individual viewer, often using unique data points to make the content feel directly relevant. It’s a video that feels like it was made “just for you”. This can involve using the viewer’s name, company, interests, or past interactions,
Personalization helps create a more engaging and memorable experience, increasing the likelihood of meaningful connections and actions—like clicking through, converting, or sharing.
You can personalize marketing and sales videos by:
- Customizing each video for each viewer. A simple example would be using the viewer’s first name and job title in your video’s introduction.
- Customizing the video for groups of viewers. For example, if you operate in multiple regions, you could personalize your video by changing the voiceover language.
- Mixing and matching images, text, videos, and music. Using platforms like YouTube, you can customize which buttons, images, and video combinations show up to create multivariant personalization tests.
No matter how you personalize your video content, it should always feel timely and relevant to the viewer. Check out this video example of cold sales outreach to get a good idea of what a personalized video looks like:
The person in this video is not a live human. They are an AI avatar made using Synthesia’s “personal avatar” functionality. That means if you want to change part of this video, you simply edit the script and regenerate the video.
With no recording required, personalizing video content is as quick and efficient as typing out a message.
Why is personalized video so effective in marketing and sales?
Video personalization is rapidly becoming an industry standard because it's incredibly effective. A huge 87% of marketers say video has positively impacted their sales.
When you create a personalized experience, your marketing and sales teams connect meaningfully with potential customers. This keeps target audiences engaged and increases the chances they’ll take action.
If emails with personalized subject lines are 26% more likely to be opened than those without, it stands to reason that sending personalized videos could boost engagement even more.
A marketing experiment set out to test this, and the results showed a massive 300% increase in clickthrough conversions compared to a generic video.
Top benefits of personalized video:
- Grabs the viewer’s attention from the first second
- Increases engagement, like clicks and actions taken by the viewer
- Builds stronger one-on-one connections
- Makes your brand more memorable
- Boosts return on investment by targeting what each person likes
- Creates a unique customer experience that helps you stand out
Personalized videos can add value at every stage of the sales and marketing journey, grabbing attention, building trust, and making each interaction feel relevant and tailored.
How to use personalized video for your sales outreach
Recent data from Wyzowl shows that 30% of sales professionals now use videos in their sales process. There are various types of personalized videos, but for sales, it's usually about getting a video in front of leads. When salespeople create a video with a personalized message, its intended purpose should be to:
- Show that pitches and materials are relevant to the recipient
- Build trust and rapport by going the extra mile
Personalize video intros for your cold outreach
Most sales reps use personalized videos in their email campaigns to stand out and reduce inbox fatigue. At the start of a new relationship, a simple email can feel like just another block of text. Video shows you’re serious about providing value from day one.
How to add personalized video content to your outreach templates:
- Here’s a detailed guide on how to craft personalized email outreach videos.
- Use an expressive AI avatar to make an instant connection.
- Just like email personalization, it’s a good idea to have a clear script with standard variables such as “first name” and “company name.”
TIP: You can also send personalized cold outreach emails on LinkedIn Direct messages.
Personalize pre-recorded demos for your prospects
In some cases, you’ll want to send your MQLs a pre-recorded video demo to help get them started before they’re qualified for sales. While the content of your demo might stay the same from client to client, personalizing your intro and outro can help increase your engagement stats.
You can connect AI video-maker tools with marketing automation tools to scale your personalization efforts. See how Synthesia and Zapier can help you customize videos on autopilot.
How to use personalized video in your marketing campaigns
Video marketing taps into the brain’s preference for visual information—people are 13% more likely to remember video details than text. Personalized video experiences for marketing are most effective in-app, in automated email campaigns, and in the creation of sales enablement assets.
Personalize your onboarding with in-app and email marketing videos
You can use AI to create pretty cool onboarding experiences for your new users. For example, automation can use an AI video maker and your database to generate a personalized welcome video when users first sign in. To see how effective a video onboarding sequence is in action, check out SparkToro’s in-app flow.
If you’re looking for a big win (that 300% increase in CTRs anyone?), add a personalized video to your welcome email, product updates, seasonal promos, or newsletter.
Personalized video ads
While you can’t personalize your video ads one by one, you can personalize them to your broader audience’s interests or product requirements. The idea is to create ad strategies that target hyper-specific segments of users by their use case or product usage.
Here’s an example:
Say your software can integrate with ChatGPT, Claude, and Perplexity, but some recent customer research revealed that your customers only use one product and not all three. Now you can create three similar videos where you talk about only one type of integration. From there, it’s simple to use your CRM database to make sure the right people are seeing the right personalized version.
For more inspiration on customizing your video ads to specific audiences, check out the following resources:
- This MIT Study shows how AI-based personalized video ads increased engagement by 6-9 percent.
- How Decathlon reduced their CPC by 64% and increased online conversions by 175% using personalized ads.
Personalize your video sales letters (VSLs)
VSLs are usually created by your marketing department for wide distribution and sales enablement. They combine the storytelling power of video with persuasive sales techniques and are a great resource to assist in generating interest.
Personalizing VSLs is similar to how you would personalize an outreach video. To illustrate, below is a VSL example that starts with, “Have you noticed? A massive global shift is in full effect.”
To assist with account-based marketing and sales efforts going to multiple contacts in a single enterprise, you might personalize that to, “Has leadership at [COMPANY] noticed? A massive global shift in [INDUSTRY] is in full effect.”
Personalized customer support
A lesser-known use of video messages is to create on-demand personal videos for customers experiencing issues with product functionality. These personalized videos can standardize your support responses and help customers feel they’re receiving one-on-one attention. We recommend this as a premium strategy for your most important B2B accounts.
Examples of personalized videos for customer support include:
- Online videos with explainers of in-app concepts (generated during AI chat support)
- Screen share videos with instructions specific to the exact customer issue (sent via the helpdesk)
How to create personalized videos at scale
Creating personalized videos at scale has never been easier with a video platform like Synthesia. This AI-powered video maker enables you to produce custom video content quickly and easily, transforming how you can reach each viewer with relevant, compelling messages.
Create and personalize videos in five quick steps:
- Choose a video template: Selecting a video template to personalize will drastically speed up your process from idea to video. Here’s a list of templates to get you started.
- Edit your script: Use Synthesia’s text editor to customize key details, like the viewer’s name or company, for a personal touch.
- Choose an AI avatar, voice, and language: Synthesia offers natural-sounding voices in over 140 languages. Plus, you can create your own “personal avatar” that looks just like you.
- Preview: Review your video and make adjustments to ensure it flows smoothly.
- Export and share: Once you’re satisfied, export your personalized video and share it via email, LinkedIn, or any platform where you engage with prospects.
Check out this video to see how it works in more detail:
Get higher engagement with personalized videos
If you’re looking to make a lasting impression, personalized video is the answer. Try Synthesia’s AI video maker for free and see how custom marketing videos can help you stand out, build trust, and close more deals.
About the author
Content Writer & Marketing Expert
Ema Lukan
Ema Lukan is a seasoned Content Writer and Marketing Expert with a rich history of collaborating with marketing agencies, SaaS companies, and film studios.
Frequently asked questions
What is personalized video content?
Personalized video content refers to videos tailored to individual viewers by incorporating unique data points such as the viewer's name, company, interests, or past interactions. This customization makes the content feel directly relevant to the viewer, enhancing engagement and the likelihood of meaningful actions.
How can personalized videos benefit my marketing and sales efforts?
Personalized videos can significantly boost engagement by creating a more memorable experience for the viewer. This increased engagement can lead to higher click-through rates, conversions, and shares, ultimately enhancing the effectiveness of marketing and sales campaigns.
What are some methods to personalize video content?
Personalization can be achieved by:
- Customizing each video for individual viewers, such as using their first name and job title in the introduction.
- Tailoring videos for specific groups, like changing the voiceover language for different regions.
- Mixing and matching images, text, videos, and music to create multivariant personalization tests
How does Synthesia facilitate the creation of personalized videos?
Synthesia's AI-powered platform allows users to create personalized videos without the need for traditional recording. By utilizing AI avatars and advanced text-to-speech technology, users can quickly generate videos by simply editing the script, making the process efficient and scalable.
What impact does personalized video have on audience engagement?
Personalized videos create a sense of direct relevance for the viewer, which can lead to higher engagement levels. For instance, emails with personalized subject lines are 26% more likely to be opened than those without, suggesting that personalized videos could boost engagement even more.
