AI explainer video maker

An explainer video is a short, engaging video designed to showcase a company’s product, service, or idea in a clear and compelling way. Commonly used in sales and marketing strategies, these videos are often featured on landing pages, social media platforms, and promotional campaigns to capture attention and drive engagement.

Here's Synthesia's explainer video.

To make an explainer video, first think of what you want to achieve with the video and what message you want to send across. Then you can get into the video creation process itself, which involves 4 steps:

1. Write a video script: Make sure you know exactly what to say and use the script to structure your video.
2. Use video tools instead of a production company to simplify the process, and make it cost- and time-effective. A video maker like Synthesia allows you to create videos from text with realistic AI-avatars, saving you time, money, and nerves.
3. Review your video clips to make sure the messaging is clear, and in line with what you want to achieve. Tweak your text, video templates, images or sound if necessary.
4. Upload and track the performance: If in time you see that it needs to be changed, you can go back to your project in Synthesia, and quickly make edits to create an updated version. Just imagine how long this would take and how much it would cost using traditional video production!

A good explainer video captures the viewer's attention right from the start, so make the first few seconds count! Here are 3 simple tips:

1. Get to the point: In the beginning clearly outline a problem your product/service aims to solve, and introduce your product/service as the best solution to that problem.
2. Make your messaging clear: Don't use ambiguous wording that will confuse viewers. Use simple and engaging language to make sure your message is understood.
3. Make it visually appealing: A great explainer video should draw people in both with the message and with the way it looks. Use video styles in line with your branding, and keep it consistent throughout. Remember, less is more.

Creating an engaging explainer video starts with choosing the right software. Fortunately, there are plenty of options, from animated explainer videos to whiteboard-style explainers, and even free video-making tools.

But if you want a solution that’s effortless, scalable, and doesn’t compromise on quality, Synthesia might be the easiest video maker out there. Why? Because all you need to do is type your script, select an AI avatar and voice, and let Synthesia generate a video that looks as realistic as if a human actor were presenting it. And the best part? It only takes minutes.

You can further enhance your video with custom images, shapes, and backgrounds to make it even more engaging. While animated explainer video software is simple to use, traditional whiteboard and character animations can often feel outdated or overly simplistic. With Synthesia, you get a professional-looking video that's fast, easy, and hassle-free.