Using Personalized Video Messaging with Synthesia to Enhance Engagement

Why use personalized video?

In today's digital landscape, capturing and retaining audience attention is more challenging than ever. Traditional content often falls short, leading to disengagement and missed opportunities.

Enter AI video personalization—a cutting-edge approach that tailors video content to individual viewer preferences, enhancing engagement and driving meaningful interactions. (Source: Forbes)

Whether for onboarding, client updates, or internal training, automated video messaging helps teams deliver consistent, high-quality content without manual effort. Automated videos offer a dynamic solution by blending engaging visuals with essential information, creating a memorable onboarding experience.

How automation enhances personalized emails

Instead of crafting each email manually, automation allows teams to:

• Save Time: Automate repetitive tasks and free up resources.
• Improve Consistency: Ensure every recipient gets a well-crafted, branded email.
• Enhance Engagement: Incorporate personalized videos to make messages more compelling.

Example use case

A sales team wants to send personalized video introductions to new leads.

Using Zapier, they can pull lead details from their CRM, trigger a personalized video generation in Synthesia, and automatically email the video to each lead—ensuring immediate, tailored engagement.

How do you know if you’re ready for personalized videos?

To effectively implement automated video messaging, it's crucial to evaluate your existing communication processes. Engaging your team in this assessment will help identify areas where automation can enhance efficiency and personalization.

Key questions to ask your team:

What types of messages do we repeat often?

Identify recurring communications such as onboarding instructions, training modules, or regular updates.

How much time is spent manually creating or delivering these messages?

Quantify the hours dedicated to crafting and sending these communications to understand the potential time savings through automation.

What’s the impact of not delivering consistent, timely video content to our audience?

Consider how delays or inconsistencies affect employee engagement, client satisfaction, or overall communication effectiveness.

Where could automation reduce bottlenecks or improve personalization?

Look for stages in your workflow where manual processes cause delays or where automated personalization could enhance the recipient's experience.

Insights for managers:

Encourage your team to pinpoint communication gaps and opportunities for scaling efforts. Focus on high-impact scenarios where automated video messaging can make a significant difference:

HR onboarding:

Implement personalized welcome videos to introduce new hires to company culture and expectations, creating a more engaging and informative onboarding experience.

Client engagement:

Utilize automated video summaries or updates post-meetings to keep clients informed and maintain a personal touch without the manual workload.

Internal training:

Develop video walkthroughs of tools or processes that can be automatically distributed, ensuring consistent training materials and freeing up resources for other tasks.

Advancements in AI and workflow automation now enable organizations to create customized video content in minutes, integrating seamlessly with CRM systems, email platforms, and internal communication channels. For instance, platforms like Synthesia allow users to generate professional videos quickly, which can be further streamlined by integrating with automation tools like Zapier.

Check out how I built a personalized email automation from scratch:

Watch the full webinar and breakdown here.

Want to learn more about our services?

Synthesia’s Advisory Services offer hands-on guidance to help managers and teams implement AI video personalization effectively. 

By working with our experts, businesses can:

• Identify scalable opportunities for automated video messaging.
• Develop a tailored roadmap for integrating AI video into workflows 
• Access training and pre-built templates to accelerate adoption

Beyond the technical aspects, our Advisory Services focus on aligning automation with business objectives and team goals. Whether it's enhancing customer outreach, improving internal communication, or streamlining recruitment, our experts collaborate closely with teams to ensure AI-powered video delivers real business value.