Turn your texts, PPTs, PDFs or URLs to video - in minutes.
What are AI videos used for?
AI-generated videos are no longer just a futuristic concept—they're becoming a common feature of our daily lives.
AI-generated videos are increasingly used for:
Short-form storytelling
AI video generators are being used by creatives to generate short films and clips:
Corporate training
Lifelike avatars generated with Synthesia are now delivering engaging learning content in professional settings:
Social media platforms
Synthesia's AI avatars are also taking over TikTok:
YouTube Shorts are often AI-generated:
Marketing Campaigns
Coca Cola's latest version of their iconic Christmas advert was AI-generated:
Product explainer videos are increasingly made with AI video generators like Synthesia:
How are people making AI-generated videos?
If you're interested in creating AI-generated videos like the above examples, the tools you'll need will depend on the specific type of AI-generated video you want to create.
I suggest the following:
- For AI avatars, training and marketing videos: Synthesia
- For social media and YouTube content: FlexClip
- For creatives and short storytelling: Runway, Kling, Hailuo, Sora, Luma
If you want a more in-depth guide to these tools then check out our guide to the best AI video generators.
How to create AI videos using Synthesia
You can create an AI video in 5 simple steps with Synthesia:
Step 1: Create a new video
Step 2: Paste in your script
Step 3: Choose an AI avatar
Step 4: Edit your video
Step 5: Generate your video
Let's get started!
Step 1: Create a new video
Log in to Synthesia, then click 'New video'. You can start from blank or choose one of a wide variety of templates. I recommend you choose a template for the best results. You can customise everything later.
After selecting a template you can click the ‘Add scene’ button on the left to see the various layout options that come with your chosen template. You can use these scenes to start to build out the structure of your video.
Step 2: Paste in your script
Synthesia's is an AI video generator based on a text-to-video model - which means that you can create videos just by typing text.
One option is to just upload a document: Synthesia can handle PDF documents, PowerPoint files, Word documents, and TXT files.
However, for the best results I recommend you review your text and transform it into a video script. It's not as difficult as it may seem, but it makes a world of difference to the video creation process. We have a dedicated guide to creating video scripts to help you out.
Once you have that ready, copy your video script and paste it into the script box scene by scene. Synthesia will use that text to generate a text-to-speech voiceover for your avatar.
Your avatar can speak in more than 140 languages. You can either type your script in your target language, or type it in another language and translate it later.
The text-to-speech we use is pretty damn good, but if you find that it's mispronouncing words, you can always adjust the pronunciation and add pauses and emphasis to improve the narration.
Step 3: Choose an AI avatar
This is where the AI comes in to perform its magic.
In this step, you can choose an AI avatar to act as a narrator/presenter in your video.
There are 230+ diverse AI avatars to choose from, and you can choose where you want the avatar to appear, how large or small it should be or hide it altogether.
To add an AI avatar in Synthesia, click 'Avatar' in the panel on top of the video canvas.
Pick the avatar(s) you want to use and the framing (Full-body, Circle, Voice only). Adjust the position and size of the avatar on the video slide by left-clicking on it with your mouse.
Step 4: Edit the video
It's time for video editing. Luckily, you won't need any fancy video editing software for this.
Here are some of the things you can add and change in your AI video without using external video editing tools:
- Images (stock or own)
- Backgrounds videos
- Screen recordings
- Background music
- Shapes
- Text on screen
- Animations, transitions
- GIFs, icons, logos
Step 5: Generate the video
That's it; you've just made an engaging video using AI.
Once you press 'Generate video,' Synthesia will perform some AI abracadabra and, well, generate the video.
Once the video passes through our content moderation process, you can view it, share it, download it, or embed it.
And if you really like it, you can even duplicate it or create a video template from it.
About the author
Content Writer & Marketing Expert
Ema Lukan
Ema Lukan is a seasoned Content Writer and Marketing Expert with a rich history of collaborating with marketing agencies, SaaS companies, and film studios.
Frequently asked questions
What tools are recommended for creating AI-generated videos?
We suggests different tools based on the type of AI-generated video you want to create:
- For AI avatars, training, and marketing videos: Synthesia
- For social media and YouTube content: FlexClip
- For creatives and short storytelling: Runway, Kling, Hailuo, Sora, or Luma
What are some common uses of AI-generated videos?
AI-generated videos are increasingly used for:
- Short-form storytelling
- Corporate training
- Social media platforms
- Marketing campaigns
How can I create an AI video?
Creating an AI-generated video is easy with Synthesia. Here's how you can do it:
- Create a Video Script: Draft a concise script for your video. Ensure it's clear and tailored to your audience.
- Select an AI Avatar: Choose from Synthesia's diverse range of AI avatars to deliver your script. This selection can be based on the tone and context of your content.
- Enter Your Text: Input your script into Synthesia's platform. The AI will process this text to generate the video's narration.
- Add Visual Elements: Enhance your video by incorporating images, background music, or other multimedia elements that complement your message.
- Generate and Review: Once you've assembled all components, generate the video. Review it to ensure it meets your expectations, making any necessary adjustments.
