How RHI Magnesita is creating AI video 40% faster and achieves 3x engagement

We interviewed Gerhard Mühlhans, Head of the Supply Chain Center of Excellence at RHI Magnesita, Bronislava Biela, Head of Global Employee Engagement and Isabela Veloso, Training Coordinator for Supply Chain. They shared how RHI Magnesita leverages Synthesia to streamline training, improve communication, and engage a global workforce through professional, localized video content.

The Challenge

RHI Magnesita delivers training and knowledge transfer across multiple critical areas of the business. From HR initiatives such as leadership development, goal-setting, and performance management to DEI programs, as well as technical training for supply chain processes, the organization needed a scalable, engaging way to up-skill its global workforce.

A significant challenge was within supply chain training and general communication. The team needed to update and deliver content to improve process adoption, tool usage, and performance outcomes like error reduction and KPI alignment, while also effectively sharing project updates.

However, the existing setup of using text-based material presented several obstacles:

• Time-intensive content creation: Training materials were primarily static, relying on PowerPoint slides, lengthy PDF documents, and low-quality screen recordings. Updating content was cumbersome and often delayed the rollout of critical process changes.
• Limited engagement: Employees struggled to engage with lengthy, text-based materials or unpolished video recordings, making it difficult to retain information, particularly for complex topics like KPI frameworks and system tool adoption.
• Localization barriers: Translating training materials into six key languages for RHI Magnesita’s global workforce was costly, slow, and inconsistent, hindering accessibility and knowledge retention across regions.

"In the past, we relied heavily on text-heavy documents and basic recordings, which didn’t fully engage employees or deliver the clarity needed for training adoption." – Bronislava Biela, Head of Global Employee Engagement

The Solution

With Synthesia, RHI Magnesita can now produce high-quality, localized training videos rapidly and cost-effectively.

Key features that enable RHI Magnesita to create engaging content at scale:

1. AI-Generated Avatars: Human-like avatars brought a personal touch to videos without requiring live actors.
2. Multi-Language Support: Synthesia automated translations into 6 key languages, eliminating external translation costs.
3. Rapid Content Creation: Video creation reduced to as little as 30–40 minutes for 5-minute training materials.
4. Professional Screen Recording: Tools allowed seamless integration of demos, highlights, and interactive visuals for SAP and other digital platforms.

"Videos are now professional, engaging, and translated seamlessly into multiple languages. This has been a game-changer for our global supply chain academy and HR initiatives." – Isabela Veloso, Training Coordinator for Supply Chain

The Results

The team has seen impressive results since implementing AI video:

Production Efficiency: Video creation time was reduced by 40%, now taking just 30-40 minutes instead of days.

Shorter, High-Quality Videos: Training videos were reduced from 1-hour recorded online meetings to short, 5-10 minute videos.

Increased Academy Traffic: Traffic to RHI's training academy increased by 384% in 12 months, compared to when training relied mostly on text-based materials.

Improved Engagement: Synthesia videos became the most-watched and highest-rated content in the LMS, achieving 3x greater viewership and an average satisfaction score of 4.8/5 from employees.

Localization at Scale: Training content was localized into 6 key languages, ensuring global consistency. The team avoided the high, industry-standard costs they would have potentially incurred with external agencies, reducing expenses by 72%.

Scalable Global Training: RHI Magnesita delivered consistent, engaging training content to 1,100+ across 5 regions, supporting critical initiatives like supply chain digitalization and performance management.

"Thanks to Synthesia, we now train hundreds of employees more effectively. The high-quality videos have unlocked a new level of engagement, especially when combined with live Q&A sessions for optimal results." – Gerhard Mühlhans, Head of the Supply Chain Center of Excellence